When analyzing AB tests, it's common to ask ourselves what is the best statistical approach to rely on.
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AB testing means comparing multiple versions of something to figure out which performs better. This guide presents the different approaches to work with that.
Learn how Sem Parar increased the conversion rate by 13% for returning users after applying personalization and performing AB tests.
Brazil Journal has used Croct to increase subscription rates by helping its readers notice the newsletter form.
Progressive profiling is a smart method of collecting information gradually, instead of requesting the user data at once. Collecting these data progressively is more effective for conversion.